Pigalle's Curated Thrift Boutique

Pigalles is a consignment-based thrift ed clothing boutique in Hermanus, with branding that is fun, vibrant, and unapologetically eclectic. The visual identity draws directly from in-store details including their iconic pink couch, blue flower pots, and a striking lime scarf that captured the spirit of the space, forming a colour palette that feels playful yet refined. This rebrand reflects the stylish, confident women behind the store while supporting clear positioning, improved visibility on Google and social platforms, and day-to-day marketing within a modest budget. The result is a brand that feels approachable, distinctive, and rooted in real character rather than trend-led polish.